The IRIS Story: From Childhood Wonder to Women's Empowerment

Where Nature Meets Identity, and Women Find Their Power

As a child running barefoot through the rolling pastures of our family horse farm, I discovered something magical. There was a feeling I could only find in nature—a sense of wholeness, clarity, and connection." The morning dew on wildflowers, the way sunlight filtered through trees, the smell of the barn.

But as I grew older, that feeling began to fade. The demands of modern life, the pressure to fit into boxes that felt too small, the constant noise of a world telling me who I should be—all of it created distance between me and that authentic self I'd known so intimately as a child.

Years later, when I found myself feeling lost and disconnected despite outward success, I knew something had to change. I was living in spaces that looked perfect but felt empty, surrounded by beautiful things that somehow made me feel more isolated from myself.

That's when I returned to my first love: nature and garden design. Around that same time, came my spiritual awakening—a profound recognition of the immense, untapped power that lives within every person. I began to understand that when women are disconnected from themselves, we all suffer. But when a woman remembers her authentic power and lives from that place, she becomes unstoppable. I also became a mother, which showed me the magical superhero strength mothers have inside of them.

From these realizations, IRIS was born—not just as a lifestyle brand, but as a movement for women's authentic empowerment. I developed our unique identity assessment system because I realized that most women have been so busy becoming who they think they should be, they've forgotten who they actually are.

The IRIS Identity System helps women cut through the noise and reconnect with their authentic essence. Are you "The Redwood"—a natural leader who thrives in structured, powerful environments? Or perhaps "The Sage"—an intuitive soul who finds wisdom in quiet contemplation? Maybe you're "The Bumblebee"—a connector who brings communities together with joy and purpose?

Once a woman knows her authentic identity, magic happens. Iris helps her know which plants will make her garden feel like home, or which colors and styles will make her feel most herself. She can create spaces and choose designs that don't just look beautiful—they actively support her dreams and aspirations.

But IRIS goes beyond personal transformation. Every garden we design, every assessment we create, every product we develop serves a larger mission: empowering women to reclaim their authentic power and use it to heal our world.

We're advocates for women's rights because we believe that when women are empowered to live authentically, we create ripple effects of positive change that touch every corner of society. We champion environmental causes because we understand that our connection to Mother Earth is inseparable from our connection to ourselves.

Imagine a world where every woman feels completely at home in her own skin, where her living spaces nurture her dreams instead of limiting them, where her daily choices reflect her deepest values. Imagine women who trust their intuition, who make decisions from a place of authentic power rather than fear or obligation.

This is the world IRIS is creating.

When you work with IRIS, you're not just getting a garden design or a style assessment—you're joining a community of conscious women who are committed to living authentically and creating positive change. You're investing in your own transformation while supporting other women's empowerment.

Your authentic self is not something you need to create—it's something you need to remember. Your power is not something you need to find—it's something you need to reclaim. Your connection to nature is not a luxury—it's essential to your wellbeing and your ability to create positive change in the world.

This is more than a lifestyle brand—it's a homecoming. A return to the knowing you had as a child, enhanced by the wisdom you've gained as a woman. It's a bridge between who you've been and who you're becoming, between your inner truth and your outer reality.